- Vision
To provide high-quality products that contribute to the well-being of families and people throughout the world.
- Mission
To diligently source, create, and distribute affordable and high-quality products, with a relentless commitment to enhancing the well-being of individuals and communities worldwide. We strive to empower people by ensuring access to essential goods that enrich their lives, foster sustainability, and promote a brighter future for all.
- Values
Goals/Objectives
- To distribute the best quality products to our customers in Tanzania, Africa ultimately to reach the World market.
- To maintain and grow our market share in the sanitary Industry.
- To improve menstrual hygiene for girls and women in Tanzania and beyond by providing education, access to resources, and fostering a supportive environment.
- To increase community stability and empower women through serving our customers’ and vendors’ needs.
- To establish a hygiene product factory in Tanzania by 2030.
Our Values
- Employees
- We believe our success and strength lies in our people.
- Consumer and users
- We believe in our consumers' endorsement of our products and services.
- Public
- We believe in our responsibility on leadership within the market.
- Community
- We believe in contributing to the development of our host countries and the communities where we conduct our business.
Brand Idea/Personality
- Safety
- Sincerity/Trust
- Confidence
- Power/ Status
- Refreshing
Brand Promise
Unleash Confidence; Feel Different.
Brand Relevance/Proposition
Offering the best quality products with a wide range of product lines tailored to our customer’s needs and wants.
Brand Story / Experience
For over 12 years, HQ has been fulfilling the needs and wants of Tanzanian women with a reliable and essential sanitary product. Our contribution extends beyond providing essential products; we have also helped boost the well-being and confidence of young women across the country. We are proud to have made a positive impact on the lives of Tanzanians, and we will continue to do so in the future.
We have made a significant difference in the lives of countless women in Tanzania, Kenya, Rwanda, Burundi, Malawi, Zambia, DRC, and Dubai by providing access to sanitary products in previously underserved areas.
Our Team
that are safe, reliable, and easy to use.
Godfrey Letara
Chairman
Selina G. Letara
Chief Executive Officer(CEO)
